Building A Global Brand Takes Time - Part 1

I have been in business for the last 14 years and been taken to school about building a global brand.

I'm still learning by the way.

What I have recognised is, it takes T-I-M-E.

Here is the first lesson I learned:

Knowing My Worth Takes Time

When I first ventured into business, I didn't know how much to charge for my services. I was new to the market and definitely green. Someone who knew of my transition into business hired me. They were my first client and because of the job I did, they referred me to others in their network. I first obtained clients via word of mouth. What paid it forward for me was my reputation and the value I added. It still does today.

The next step I had to take was to be seen and heard. Word of mouth was working for me, but I had to get good at pitching my ideas, introducing myself and speaking publicly.

Did I mention it was terrifying for me to talk to strangers?

You see, while I was growing up I didn't consider myself the outgoing and outspoken type, but I had to learn to show up and let my presence be heard. It's one thing to demonstrate my value, but I learnt to take it another level by being able to communicate it.

I learnt the strategy of being seen, before being heard. This is something I wasn't accustomed doing, being seen. I learnt early on in business, that people do business with people. I could no longer hide behind my business name.

One of my mentors always encouraged me with this. "God made you beautiful for a reason. When you speak, they will listen readily to what you have to say because of your physical beauty." Who wouldn't want to listen to handsome or beautiful face? I know I would listen to a handsome face.

So I have learned to dress in a way that says I am in leadership, I like colour and I am approachable. Pumps and pearls are my go to.

Overtime it became clear I was to become a person of value and someone who adds value.

Knowing My Value has been the core of everything that I do.

It is a necessary foundation upon which my global brand is being built on.

MELINDA PETER is the Lifestyle-in-Chief at The MPire, a legacy and lifestyle movement. She is the creator of the 3W Method- Know Your Worth, Love Your Work, Grow Your Wealth

Available for key notes, panels, and workshops, Melinda equips audiences with the 3W Method to turn life transitions into seasons of overflow.

For more resources: https://linktr.ee/melindapeter